TLDR
- New SEO Optimized Website Created – www.remaxhomeconnections.com
- Ongoing Domain, Hosting, and Development Support from Canopy Creations
- Site Traffic Doubled
…The Problem
RE/MAX Home Connections is a real estate franchise located in Jacksonville NC. They focus on selling, renting, and property management in the HIVE MLS.
The company has a very minimal online presence; something crucial to business in the 21st century. Finding their existing site online was practically impossible as it was buried on the 10th page of google results.
Therefore, RE/MAX decided it was time to develop a website to increase online presence and drive new leads.
…The Process
We sat down and worked one-on-one with RE/MAX owners and employees both in person and remote to understand their business and requirements for a potential new site.
From those conversations, we narrowed down the goal of a new to site to be:
- Increase online presence and traffic
- Create leads through online forms
- Monitor the results through real-time analytics
Once we knew this, it was time to get to work…
…The Development
Once we gathered requirements and discussed potential options for a product we settling on a new, SEO-Optimized website as the solution.
The site would be made with WordPress and include information about the company, currently available rentals, and content to build credit with readers.
We would then monitor the traffic on the site to see how our changes influenced RE/MAX’s online profile and generated new leads.
…The Rollout
As the development continued, we stayed in constant communication with the client through the whole process. At every step of the way, these touchpoints ensured we were building exactly what the customer wanted before going too far down a route with no business value.
When it came time to flip the switch to the new site, we scheduled a window that worked best for both parties to be available for the deployment. This ensured a smooth rollout with no interruption to existing users.
…The Result
The final product was a beautiful, modern website optimized for google’s search engine.
Users were able to seamlessly navigate around the site to understand exactly what RE/MAX stood for and also what they offered. They would eventually be funneled down to a contact form to allow for potential new business.
Analytics doubled overnight and RE/MAX was able to start generating leads through a new avenue. We now continuously provide support to any new features RE/MAX may require!